Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Written with unprecedented access to coca-cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Award-winning reporter frederick allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe.

A "highly entertaining history of global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” Publishers Weekly. Secret formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

Robert woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America.

Grinding It Out: The Making of McDonald's

He either enchants or antagonizes everyone he meets. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories. From grinding it outfew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them.

But even more interesting than Ray Kroc the business man is Ray Kroc the man. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. In grinding it out, one of the largest fast-food corporations in the world with over 32, you'll meet the man behind McDonald's, 000 stores around the globe.

Irrepressible enthusiast, and born storyteller, intuitive people person, Kroc will fascinate and inspire you on every page.

Du Pont Dynasty: Behind the Nylon Curtain Forbidden Bookshelf Book 6

Two years later he founded the gunpowder company that called itself “America’s armorer”—and that President Wilson’s secretary of war called a “species of outlaws” for war profiteering. Du pont dynasty introduces many colorful characters, who profited from the Civil War to build the Gunpowder Trust, including “General” Henry du Pont, one of the first corporate monopolies; Alfred I.

From plans to force president roosevelt from office, to the reputation the company earned for being the worst polluter of America’s air and water, to the manufacture of deadly gases and the covered-up poisoning of Du Pont workers, to munitions sales to warlords and the rising Nazis, to Freon’s damage to the planet’s life-protecting ozone layer, the Du Pont reign has been dappled with scandal for centuries.

Shapiro, the architect of Du Pont’s ongoing campaign to undermine effective environmental regulation. Award-winning journalist gerard colby takes readers behind the scenes of one of America’s most powerful and enduring corporations; now with a new introduction by the author Their name is everywhere.

Du pont, landing in social exile as the powerful “count of florida”; the three brothers who expanded du pont’s control to General Motors, betrayed by his cousins and pushed out of the organization, fought autoworkers’ right to unionize, and then launched a family tradition of waging campaigns to destroy FDR’s New Deal regulatory reforms; Governor Pete du Pont, who ran for president and backed Newt Gingrich’s 1994 Republican Revolution; and Irving S.

. America’s wealthiest industrial family by far and a vast financial power, the Du Ponts, from their mansions in northern Delaware’s “Chateau Country, ” have long been leaders in the relentless drive to turn the United States into a plutocracy. Suppressed in myriad ways and the subject of the author’s landmark federal lawsuit,  Du Pont Dynasty is an essential history of the United States.

Time to Make the Donuts

Bill rosenberg, founder of Dunkin' Donuts, lived the American Dream. Embracing the food industry, horse racing, franchising and philanthropy he pursued his goals with the conviction of a visionary. Innovative and indomitable, he built his multimillion dollar fortune on grit and determination. His winning principles and philosophies have proven viable for more than seven decades and will inspire you to reach for your own life goals.

In time to make the donuts, bill narrates his roller coast ride to success with characteristic humor, candor, wit and passion. A scrappy, jewish kid from boston who dropped out of school at age 14 to earn money for his family, Bill went on to become one of 20th century's greatest retail entrepreneurs.


PAPA: The Story of Papa John's Pizza

Whether you’re looking for the principles and practices that make a business successful, or you’re just looking to read the story of someone who achieved more than they ever thought possible, this book is for you. That’s the story of a “good business. And it could be the story of anyone who wants to run a company or benefit their community, so long as they’re willing to apply the principles and practices that made Papa John’s so wildly successful.

Papa’ is the story of the American Dream. It’s a story that can inspire anyone to follow their passion and chart their own path. It’s the story of starting small and making it big. How does a pizza business go from a broom closet in the back of a rundown bar to a multinational chain with 5, 000 stores and $3.

7 billion per year in system-wide sales—and in only 30 years? The answer is simple: It puts its customers and its team members first. That’s the story of Papa John’s.

In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves. Mario batali, celebrity chef and author of molto italiano a behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s.

A juicy unauthorized history of a small business-turned-big business titan, and  fortune small Business insists that it “should be required reading for family business owners, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.


We All Scream: The Fall of the Gifford's Ice Cream Empire

As the last gifford heir unfolds his story with remarkable immediacy and candor, he reveals the byzantine betrayals and intrigue rooted in the company from its modest beginnings—dark influences that would ultimately destroy the legendary Gifford business and its troubled founding family. Behind the iconic business's happy facade lay elaborate schemes, two million dollars of missing cash, a crushing bankruptcy, and a tragic suicide.

. Few knew the dark truth. For more than 70 years, gifford's ice Cream and Candy Company was associated with nothing but pleasure for native Washingtonians and visitors to the nation's capital.

Dave's Way

From his early years as a busboy, to his days in the army and throughout his career at Wendy’s, he was always motivated to make something of himself. All profits from the sale Dave’s Way are donated to The Dave Thomas Foundation for Adoption. His old-fashioned American values still hold true today as an inspiration and roadmap to others.

Dave’s success in business is outshined only by his belief in giving back to others, making him a role-model philanthropist. His passion for fresh, laid the foundation for turning Wendy’s into more than just a restaurant chain, never frozen beef, but creating opportunities for millions of people to share in his dream.

Dave’s way is wonderful guide for anyone looking to succeed in life. Arguably one of the greatest restaurateurs who ever lived, the book is full of advice on how to run a successful business, operate a customer-focused restaurant and market your company with honesty. In his autobiography, dave’s Way, Dave Thomas shows how you can succeed in life through hard work, integrity and humility.


Confessions of a Wall Street Insider: A Cautionary Tale of Rats, Feds, and Banksters

Although he was a suburban husband and father, living a far different life than the “Wolf of Wall Street, ” Michael Kimelman had a good run as the cofounder of a hedge fund. He had left a cushy yet suffocating job at a law firm to try his hand at the high-risk life of a proprietary trader — and he did pretty well for himself.

As he writes: “stripped of family, and humanity, if there’s ever a place to give one pause, time, friends, it’s prison . Tomorrow is promised to no one. In confessions of a wall street insider, and struggles, in the end, pains, he reveals the triumphs, and how, it just might have made him a better person.

Skyhorse publishing, sports publishing, and Yucca imprints, along with our Arcade, Good Books, autobiographies, is proud to publish a broad range of biographies, and memoirs. While his wife and children were sequestered to a bedroom, Kimelman was marched off in embarrassment in view of his neighbors and TV crews who had been alerted in advance.

. In nearly two years behind bars, he reflected on his experiences before incarceration—rubbing elbows and throwing back far too many cocktails with financial titans and major figures in sports and entertainment including Leonardo DiCaprio, to drop a few names; making and losing hundreds of thousands of dollars in daily gambles on the Street; getting involved with the wrong people, Alex Rodriguez, Ben Bernanke, and Alan Greenspan, who eventually turned on him; realizing that none of that mattered in the end.

While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home. J.

Flameout: The Rise and Fall of Burger Chef

Mcdonald guides you through the experiences that forged Burger Chef and it's leadership, and shows you what happens when corporations replace scrappy business savvy with process and control. They were winning big. This is the story of the greatest might-have-been in the history of fast food. It's a lesson as relevant today as it was a half century ago.

Less than 100 locations stood between them and slower-growing McDonald's Corporation. How did the people responsible for more fast-food innovations than any other lose their way? Author and historian John P. Fast forward to 1982: reduced to less than half of their peak size, Burger Chef disappears from the landscape, merged into a larger rival.

In 1971, burger chef systems commanded an empire of 1, 200 restaurants, adding one every 48 hours.

Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

In disrupt you!, he reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone can achieve success and lasting prosperity-without needing to raise funds from outside investors. Samit has been at the helm of businesses in the ecommerce, digital video, and software industries, social media, mobile communications, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve.

It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital firms and incubators; finding the funding necessary to launch a start-up can feel impossible.

Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses-including Richard Branson, Iams, Elon Musk, Silly Putty, Steve Jobs, YouTube, Circ du Soleil, Odor Eaters, and many more-Samit shows how personal transformation can reap entrepreneurial and professional rewards.

Disrupt you! offers clear and empowering advice for anyone looking to break through; for anyone with a big idea but with no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. In today's volatile business landscape, adaptability and creativity are more crucial than ever.

. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success.