The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

What does the world want? according to john Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But the search offers much more than the inside story of Google’s triumph.

It’s a big-picture book about the past, media, dating, pop culture, and future of search technology and the enormous impact it’s starting to have on marketing, present, job hunting, international law, civil liberties, and just about every other sphere of human interest.

In The Plex: How Google Thinks, Works, and Shapes Our Lives

Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex. Some employees are leaving the company for smaller, nimbler start-ups. The key to google’s success in all these businesses, experimentation, is its engineering mind-set and adoption of such Internet values as speed, Levy reveals, openness, and risk taking.

Written with full cooperation from top management, the most successful and most admired technology company of our time, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives.

They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed.

Even today, 000, with a workforce of more than 23, Larry Page signs off on every hire. How has google done it? veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.

But has google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time.

The Facebook Effect: The Inside Story of the Company That Is Connecting the World

The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. In the process, altering politics, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, business, a company that has become a ubiquitous presence in marketing, and even our sense of our own identity.

As facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide.

. How did a nineteen-year-old harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate his word communication on the Internet.

Veteran technology reporter david Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent.

This is the Facebook Effect. A fantastic book, filled with great reporting and colorful narrative” Walter Isaacson.

The Google Story 2018 Updated Edition: Inside the Hottest Business, Media, and Technology Success of Our Time

. Meticulous. Unafraid of controversy, google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for the google story“the authors do a fine job of recounting Google’s rapid rise and explaining its search business.

The new york times“An intriguing insider view of the Google culture. Harvard business Review“An interesting read on a powerhouse company. Never bogs down. Houston Chronicle. If you haven’t read anything about one of today’s most influential companies, you should. The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future.

Moscow-born sergey brin and midwest-born larry page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The google story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits.

If you don’t read the google Story,  you’re missing a few extra treats. Usa today“Fascinating.

The Soul of A New Machine

Fascinating. A surprisingly gripping account of people at work. Wall street Journal. Computers have changed since 1981, when The Soul of a New Machine first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big or go belly up, and the cult of pursuing mind-bending technological innovations.

The soul of a new machine is an essential chapter in the history of the machine that revolutionized the world in the twentieth century. Tracy kidder's "riveting" washington post story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry.


25th Anniversary Edition - Hackers: Heroes of the Computer Revolution

They had a shared sense of values, known as "the hacker ethic, " that still thrives today. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.

Levy profiles the imaginative brainiacs who found clever and unorthodox solutions to computer engineering problems. This 25th anniversary edition of steven levy's classic book traces the exploits of the computer revolution's original hackers -- those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction.

. Hackers captures a seminal period in recent history when underground activities blazed a trail for today's digital world, from MIT students finagling access to clunky computer-card machines to the DIY culture that spawned the Altair and the Apple II.

How Google Works

If eric and jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin.

The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives. Covering topics including corporate culture, " "exile knaves but fight for divas, the authors illustrate management maxims "Consensus requires dissension, innovation, decision-making, strategy, " "Think 10X, and dealing with disruption, talent, not 10%" with numerous insider anecdotes from Google's history, communication, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How google works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company.

How google Works explains how to do just that. Seasoned google executives eric schmidt and jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.

Google executive chairman and ex-ceo eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives.

The Everything Store: Jeff Bezos and the Age of Amazon

The everything store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

Until now. Brad stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. The definitive story of Amazon. Com, one of the most successful companies in the world, brilliant founder, and of its driven, Jeff Bezos.

But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. Amazon. Com started off delivering books through the mail. He wanted amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man.

Code: The Hidden Language of Computer Hardware and Software Developer Best Practices

It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines.

No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within. What do flashlights, black cats, and seesaws have to do with computers? In CODE, the British invasion, they show us the ingenious ways we manipulate language and invent new means of communicating with each other.

. And through code, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries.

Where Wizards Stay Up Late: The Origins Of The Internet

Twenty five years ago, it didn't exist. Licklider at MIT saw them as the ultimate communications devices. With defense department funds, he and a band of visionary computer whizzes began work on a nationwide, interlocking network of computers. Where wizards stay up late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone.

Taking readers behind the scenes, and happy accidents of their daring, genius, Where Wizards Stay Up Late captures the hard work, stunningly successful venture. Today, twenty million people worldwide are surfing the Net. In the 1960's, when computers where regarded as mere giant calculators, J. C. R.

The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

Isaacson begins the adventure with Ada Lovelace, Lord Byron’s daughter, who pioneered computer programming in the 1840s. It’s also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative. For an era that seeks to foster innovation, creativity, and teamwork, The Innovators is “a sweeping and surprisingly tenderhearted history of the digital age” The New York Times.

. This is the story of how their minds worked and what made them so inventive. Licklider, steve wozniak, tim berners-lee, Doug Engelbart, Steve Jobs, Robert Noyce, Bill Gates, and Larry Page. Following his blockbuster biography of steve jobs, walter isaacson’s New York Times bestselling and critically acclaimed The Innovators is a “riveting, propulsive, and at times deeply moving” The Atlantic story of the people who created the computer and the Internet.

What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail? The Innovators is a masterly saga of collaborative genius destined to be the standard history of the digital revolution—and an indispensable guide to how innovation really happens.

He explores the fascinating personalities that created our current digital revolution, John von Neumann, such as Vannevar Bush, Alan Turing, J. C. R.